New Logo Anything But Childlike

September 15th, 2006 by Daniel Lucraft

new tory logo

There’s a lot of discussion today about how the new Conservative logo looks like a child’s drawing. This seems to be a sort of automatic response.

Actually, it looks nothing like a child’s drawing of a tree. That looks like this:

a real childs drawing of a tree

Totally different. Not to mention that what kid would draw a tree with a blue trunk? Trunks are brown.

I like the logo.

  • It’s impressionistic, suggesting the nature of a tree without explicit details.
  • The subtle shadow works well in hinting that it’s a bright day with sunshine. That’s a good connection.
  • It also seems more rooted, giving the image the sense that it’s located in the world somewhere, like a park, instead of being a disembodied floating tree.
  • It’s carefree, not taking itself too seriously.

It’s a good logo.

3 Responses to “New Logo Anything But Childlike”

  1. Cllr. Gavin Ayling » The new Tory logo Says:

    […] See also the Cameron Leadership blog’s take on the logo. […]

  2. the uk daily pundit Says:

    Here’s how the logo was designed from inception to completion.

  3. geoff gilson Says:

    We, at the Conservative Campaign for Compassion, against Corruption, truly believe David Cameron when he ways he wants to break with the tragic elements of the Conservative Party’s past, and re-introduce responsibility and compassion to British society.

    But, we want his actions to match his words.

    It is for that reason that we have addressed an open letter to David Cameron, inviting him to take responsibility for the past Conservative Arms Corruption, and to have the courage to break with that past, by annulling those of his recent appointments which would revive Tory Arms Corruption upon the election of a new Conservative Government.

    Here is that letter:

    “Dear David,

    I write as an expatriate, but as one who spent some ten years working with the Conservative Party, at the highest level, and as one who still regards himself as a Tory loyalist.

    I believe you when you say you wish truly to modernise the Party; but I also believe that you can only offer the Party as the future when you have first taken care of the past.

    I attach a copy of my book, Dead Men Don’t Eat Lunch ( ). You can find a summary of its findings at:

    I invite you to address the following three challenges at this week’s Party Conference:-

    1. Come clean about the allegations in the book. Namely that the Conservative Governments of 1979-1997 instituted a systemic regime of arms corruption in Whitehall and Westminster, that has had an ongoing and distorting influence upon its successor New Labour administration, and upon the internal workings of the Conservative Party itself.

    2. Agree to do the right thing by the families of Hugh John Simmonds, CBE (former Wessex Area Treasurer) and Dr. David Kelly, CB. In their different ways, they were both servants of their respective Governments, who died as a consequence of knowing too much about arms corruption. Their families deserve better. At the very least, they deserve to know the truth. Call for the re-opening of their respective Coroners’ Inquiries.

    3. Dismantle the apparatus that you have already put in place, which, whether you know it or not, has the fullest intention of reviving Tory arms corruption when the Conservatives return to power. As a first step, immediately annul the appointments of Michael Ashcroft, Alan Duncan, Julian Lewis and Gerald Howarth to their respective Party and Front Bench positions.

    David, you have a wonderful opportunity to show that you are, indeed, a different sort of politician. One who truly stands shoulder to shoulder with ordinary people, against forces that would wantonly distort their everyday lives. Break the mould, David.

    You are the same age now that Hugh Simmonds was when he died so unnecessarily in 1988. Show the world that you have the mettle to stand up to the corrupting influences in the British body politic.

    Help those families who have no reason to hurt, but who hurt nonetheless, because of the callous actions of those corrupting influences. Show your country that you stand at the head of a Party, which not only talks the talk, but walks the walk, when it comes to conservative compassion.

    Take a stand, David. Modernise all of the Conservative Party. Take it away from its dishonourable past, and into a future of genuine honesty and compassion.”

    If there is nothing to hide, then David Cameron will not hide. Clever side-stepping, from an accomplished PR man, will be hiding.

    P. Geoffrey Gilson/Conservative Campaign Against Corruption

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