Actually, it looks nothing like a child’s drawing of a tree. That looks like this:
Totally different. Not to mention that what kid would draw a tree with a blue trunk? Trunks are brown.
I like the logo.
- It’s impressionistic, suggesting the nature of a tree without explicit details.
- The subtle shadow works well in hinting that it’s a bright day with sunshine. That’s a good connection.
- It also seems more rooted, giving the image the sense that it’s located in the world somewhere, like a park, instead of being a disembodied floating tree.
- It’s carefree, not taking itself too seriously.
It’s a good logo.